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Trade Gothic Font

The newsy American gothic behind countless headlines

Jackson Burke · American gothic sans serif · 1948 · × Paid license (in Adobe Fonts)

Download Free Alternative

Oswald · closest free match to Trade Gothic

Trade Gothic font poster: bold condensed headline on a sports stadium style orange and black layoutTrade Gothic style condensed type on a running shoe box and an event posterTrade Gothic style character set: uppercase and lowercase alphabet, numbers and symbols

Illustrations of the Trade Gothic style made for DaFontFonts. Letterforms are approximate; check the official specimen before you buy.

Download Trade Gothic

License:
Paid license (in Adobe Fonts)
Font Type:
Paid
Download:
Free alternative: Oswald (OFL-1.1)
Format:
TTF
Total Files:
6 styles + licence
Download Free Alternative

Trade Gothic itself is not free to download. This button gives you Oswald, the closest free match, licensed for commercial use. Trade Gothic Next on Adobe Fonts

About Trade Gothic

Jackson Burke began designing Trade Gothic for Linotype in 1948 and kept adding weights and widths for more than a decade. It is an American gothic sans with a slightly irregular, newsy character, less polished than Swiss grotesques but more direct and practical.

Its Bold Condensed No. 20 style became a fixture of newspaper headlines, advertising and event posters, and condensed Trade Gothic is still common in sports and athletic branding. Linotype released an updated Trade Gothic Next in 2008.

Where Trade Gothic works best

  • Sports and athletic branding
  • Newspaper and magazine headlines
  • Event and concert posters
  • Advertising

Free alternatives to Trade Gothic

Open-licence fonts with a comparable feel, every one verified free for commercial use and downloadable from DaFontFonts.

The quick brown fox jumps over the lazy dog
Oswald Sans Serif · 6 styles · variable ✓ OFL

Oswald is a reworking of classic Alternate Gothic styles from the same American gothic tradition, and it is the standard free stand-in for Trade Gothic Bold Condensed headlines.

The quick brown fox jumps over the lazy dog
Archivo Narrow Sans Serif · 8 styles · variable ✓ OFL

Archivo Narrow covers Trade Gothic's condensed text styles: tables, captions, and labels that need a compact, businesslike sans.

The quick brown fox jumps over the lazy dog
Roboto Condensed Sans Serif · 18 styles · variable ✓ OFL

Roboto Condensed is a dependable substitute for Trade Gothic Condensed in interfaces and data-heavy layouts, though it is smoother and less characterful.

The quick brown fox jumps over the lazy dog
Barlow Condensed Sans Serif · 18 styles ✓ OFL

Barlow Condensed has a slightly rounded, friendly take on the condensed grotesque, close to Trade Gothic's proportions with a full weight range and italics.

The quick brown fox jumps over the lazy dog
PT Sans Narrow Sans Serif · 2 styles ✓ OFL

PT Sans Narrow is a loose match limited to two weights, but it handles the space-saving body-text jobs Trade Gothic Condensed often gets in editorial work.

Compare all Trade Gothic alternatives

Trade Gothic is a trademark of its owner. DaFontFonts does not host or distribute the Trade Gothic font files; download and licence links go to the official source.

Questions

Is Trade Gothic free?

No. Trade Gothic is a paid Linotype family, and Trade Gothic Next is available through Adobe Fonts. Oswald and Barlow Condensed are free alternatives.

Who designed Trade Gothic?

Jackson Burke designed Trade Gothic for Linotype, starting in 1948.

What is Trade Gothic Bold Condensed No. 20?

It is the famous heavy, narrow style of Trade Gothic used for headlines, posters and sports graphics.

What is the closest free font to Trade Gothic?

Oswald and Barlow Condensed are close for condensed headlines, and Archivo Narrow works well for text.

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